Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building.

Benefit from your competitors! Develop perfect content and advertising strategies. Brand analytics and reports.

Organic Research

  • See competitors’ best keywords
  • Discover new organic competitors
  • Observe position changes of domains

Advertising Research

  • Analyze сompetitor ad budgets and keywords
  • Monitor ad copy and landing pages
  • Discover New Competitors in Google Ads
  • Localize Your Ad Campaigns

Get an overview of your competitors’ GDN strategies

  • Analyze competitors’ display ads
  • Spot new publishers
  • View display ads from different devices
  • Conduct a deep link analysis
  • Understand referring domains’ authority
  • Check backlinks’ types
  • Spot your links’ geolocation
  • Keyword Research
  • Find the right keywords for SEO and PPC campaigns
  • Gather phrase matches and related keywords
  • Get long-tail keywords
  • Define your product listing ad (PLA) competitors
  • Get insight into your PLA competitors’ product feeds
  • See your competitors’ best-performing PLAs
  • Reveal any company’s website traffic and online performance
  • Monitor your competitors’ marketing activities and strategies
  • Discover new markets and niches
  • Understand your potential customers’ behavior and media consumption
  • Qualify leads, prospects, and potential partners
  • Research new opportunities for investment

Analyze new markets and niches

  • Set the industry benchmarks
  • Gain in-market audience insights
  • Market Explorer

Cross, combine and visualize SEMrush data to compare competitive domains and estimate keyword difficulty with a few clicks.

  • Keyword Difficulty
  • Find keywords with less competition
  • Estimate keyword difficulty instantly
  • Keyword Difficulty

Domain vs. Domain

  • Set side-by-side domains’ comparisons
  • See domains’ common and unique keywords
  • Visualize data
  • Domain vs. Domain


  • Compare domains with key visibility indicators
  • Conduct competitive analysis in only a few clicks
  • Gather all the SEMrush data in one elegant custom PDF report
  • Design your report using branding and commenting features
  • Share and schedule your reports to go out on a regular basis
  • My Reports
  • Keyword Magic Tool

Over 2 million keyword ideas

  • Use Keyword Grouping to segment your keywords by topic
  • Pick the best keywords and save them in Keyword Analyzer
  • Export your selected keywords to other SEMrush tools
  • Create up to 50 target keyword lists
  • Check the average CPC in your niche across different regions
  • Compare CPC vs. search volume to find “hidden gems” in your niche
  • Find unlimited ideas for A/B testing and experiments
  • Explore local competition in SEO and PPC
  • Read more CPC Map

SEO Writing Assistant

  • Optimize Your Content for Your Target Keywords
  • Fine-tune Your Content’s Readability
  • Maintain Your Brand’s Tone of Voice in Each Content Piece
  • Check Your Content for Originality with Plagiarism Checker
  • Use Google Docs Add-on, WordPress Plugin or Work from SEMrush Interface
  • Launch global campaigns for your website and get all the necessary metrics regarding its competitors, keyword rankings, and on-page health from one place.

Position Tracking

  • Track your positions for any keyword
  • Discover local competitors
  • Group keywords with tags
  • Target different devices
  • Position Tracking

Site Audit

  • Check your site’s health with our SEO analysis tool
  • Prioritize SEO issues and decide what to fix first
  • Track SEO optimization progress
  • Find and fix hreflang mistakes
  • Ensure the security of your website with HTTPS checks
  • Detect all possible AMP implementation issues
  • Site Audit
  • Social Media Tracker
  • Leverage competitor analysis to create a winning strategy
  • Make sure your performance measures up
  • Build amazing reports
  • Social Media Tracker
  • Social Media Poster
  • Post to all of your social accounts from one place
  • Schedule posts and manage your queues
  • Save time with social media automation features
  • Analyze your content’s performance
  • Poster Chrome Extension
  • Social Media Poster
  • Brand Monitoring
  • Monitor Your Brand Reputation
  • Discover New Opportunities
  • Track Backlinks
  • Learn from Your Competitors

Brand Monitoring

  • On-Page SEO Checker
  • Analyze Google ranking factors affecting your website’s performance
  • Get actionable recommendations based on collected data
  • Carry out an in-depth comparative analysis of Google’s top 10 performers
  • Find all your backlinks using the Search Console integration
  • Discover and remove potentially dangerous backlinks
  • Send toxic backlinks to the Google Disavow tool
  • Keep your backlink profile clean with regular recrawls
  • Merge Analytics and Search Console data
  • Analyze keyword potential
  • Organic Traffic Insights

Content Analyzer

  • Assess your website’s content
  • Measure the content you publish externally
  • Compare the performance of different content pieces
  • Content Analyzer
  • PPC Keyword Tool
  • Collect keywords through multiple channels
  • Manage and optimize keyword lists
  • Cross-match negative keywords
  • Polish your keyword list with Recommendations
  • Ad Builder
  • Find ideas for your ad creatives and use them as a template
  • Create effective text ads right in the tool
  • Add relevant ad extensions
  • Build responsive HTML ads for your GDN campaigns

Make sure you excel in your everyday marketing tasks. Build, manage, and measure your campaigns across all online channels with simple hands-on guides.

  • Leverage market intelligence to make better-informed decisions
  • Discover top players, indirect competitors, their traffic shares and trends with Market Explorer
  • Get into your rivals’ marketing strategies and tactics with Traffic Analytics
  • Reveal any company’s performance with the Top Pages report
  • Gain insight into your target audience with Audience Overlap and Market Explorer
  • Research your target audience with Market Explorer
  • Leverage market intelligence to make better-informed decisions
  • Monetize Your Audience with SEMrush
  • Pick the most profitable niches with CPC Map
  • Boost your organic traffic with On-Page SEO Checker
  • Analyze successful publishers with Display Advertising
  • Create relevant content with SEO Writing Assistant
  • Monetize Your Audience with SEMrush
  • The Best Tools for Each Step of the Keyword Research Process
  • Get a Quick Analysis
  • Build a Keyword Master List
  • Discover Your Organic Competitors
  • Compare Keyword Portfolios
  • Track Keyword Performance
  • Boost Your Content Marketing with SEMrush Content Platform
  • Find a Topic
  • Create a Content Plan
  • Get a Template for SEO-Friendly Content
  • Order Content
  • Optimize the Article
  • Analyze Mentions
  • Measure Your Content Impact
  • Revise and Improve Your Content
  • Boost Your Content Marketing with SEMrush Content Platform
  • Hands-off Social Media Tool
  • Round-the-clock social content across all social networks
  • Analyze your social performance
  • Tweak your campaigns based on benchmarking data
  • Analyze your social performance

Grow With SEMRush or Try Alternative

The tool that makes every part of your process more human and a support team excited to help you. Getting started with inbound has never been easier with SEMRush.

There exist several alternatives, often with better prices or features. You can try for example SE Ranking which’s definitely a solution with the same quality.